I think we can all agree that to be successful in a work from home project, you are going to need to be able to use the internet in some way. Without the use of e-mail alone, your business would come to a screeching halt. But how can we use the net to explode your business?
The major draw to promoting yourself or your business on line is the way you can keep your costs down. Every business owner out there will tell you that the more people that know about your product or service, the better your odds of getting your product or service in their homes. In the past this was a costly effort. There were self promoting ideas such as flyers on mail boxes or on the windshields of cars. All be it people really took notice of this , there was a cost to make these flyers even if you were not paying someone to deliver them. Then there was newsprint or even radio. Yes, the exposure was more and your credibility went up but there was still a major cost behind promoting yourself in this fashion. And of course there was the jewel of advertising, the television. This was a double edged sword for the simple fact that if you did not invest in a good commercial, you looked as cheesy as the flyer campaign, not to mention the enormous cost of buying air time.
Promotion stumped the little guy who was working from home for the simple reason that if they did not have the money to promote themselves. They were left to fight it out in the trenches and were stuck to word of mouth promotion or people simply did not know they were in business at all. Then the internet came along, this changed everything. For the first time the little guy could promote his or her self on the same platform as most major corporations. But the big question still stands, what is needed? If everyone has access to this amazing tool, how can you trump the rest of the work from home businesses?
One of the major tools that work from home businesses use is social media websites. Either you or someone you know has a Facebook account not to mention a Twitter account, or have viewed a video on Youtube. It is simply mind blowing at the number of people you can interact with in this way. Most of these are free, you can blast your new work from home project or whatever product you are promoting until your heart's content and you will not be out a dime. The key to success in any business is delivering not only the right product, but also the right message. I write a full time blog on the subject of sending the right message to your future customers. When you take the unbelievable potential of these social media sites coupled with the right message, the results are simply life changing for your business. I see many people that start to understand the sheer potential of social media and tiredly work their fingers to the bone.
Unfortunately these social media website can in fact work against you as much as they can work for you. Think of this for instance. If you are all sending the exact same message about your work from home opportunity or product that would enrich people's lives, the only way you will sell your product is if you find the customer before your competition does. You must give credit to people that have been doing this for a while. They are very good at promoting themselves, so if you are banking on beating them right out of the gates I don't like your odds. You must understand how to use these social sites in a different way and send a different message. The statistics provided by Google show that there are over 91,000 people a day typing "work from home" into the Google search engine and that's just Google not to mention the other popular search engines. And what about keywords like "extra income needed" or "moms looking for work from home"? As you can see there are literally thousands upon thousands of people a day looking to find employment at home. There are also people that are looking for certain products. It is hard to argue that there is not a market for people to work at home. You simply have to learn how the big players are doing it.
I hope this little bit of insight has helped you and your work from home business. Please feel free to stop by my blog for other work from home tips and ideas. Your customers are waiting, all you have to do is help them to find you!!
About Author / Additional Info:
Success Is Not An Accident