Gloucester Park Perth, 19 Feb 2010 - As part of the 2010 Chinese New Year Celebration, the Gloucester Park - Central Equity 2010 Miss Chinese WA Pageant is arguably the most prestigious Chinese beauty pageant in Western Australia. As of 2010, the official sponsors and organizers of the pageant are Australia Asia Business Weekly, Gloucester Park, Global Insurance Broking Pty Ltd and Central Equity Melbourne. Other sponsors are Point 88, Dene Selby Finishing Productions, Australia World Travel, Motives Makeup, AuPeople, Massage Point, Pro Hair Studio, Chinese Therapy Clinic, Kelvin Lai and many more. Fifteen beautiful finalists of Chinese and mixed Chinese ancestry participated in the competition; Gaby Liu, Tan HuiLin, Arnina Moore, Charmaine Galea, Joanna Hu, Candy Ong Hg, Marlene Lim, Winky Virginia Yu, Jessie Yeung, Carmen Lee, Tanya Liew, Vivian Zheng, Kervyn Taylors and Stephanie Smith. Honorable judges comprised of Deputy Chinese Consul general Ms Zhang Hong, Malaysia Vice Consul Mr Mohamad Zam Zami, Senior VP Betty Lai of Christmas Islanders Association, Managing Director of Global Broking Glenn Simpson and Vice Chairman of WA Trotting Association Des Parr.

The event was deemed the biggest Chinese New Year Celebration in town. There were Chinese products exhibition, ten horseracing harness races, lion dances, "Cocobutter" Fashion show, cultural show, lucky draws and fireworks to commemorate the event. The opening of the pageant started with all the contestants first parading in their own creation in Cheongsam wear, showcasing their dance talent. The next segment was swimwear round and the event ended with the evening wear where contestants wore elegant evening dresses and Q&A segment.

The announcement of the winners were held at the main stage of the harness race in Gloucester Park, with contestant number one Marlene Lim beating 14 other finalists to clinch the prestigious title of Miss Chinese WA 2010 in the grand final. Marlene Lim, a graduate pharmacist who hails from Miri City in Sarawak, also won cash prizes of two thousand dollars plus other prizes. Marlene Lim will have the important task to carry Chinese culture onto the international stage, promote and showcase the multi-racial, harmony and cultural traditions of the Chinese race. Marlene was first to go in the Q&A session and introduced herself in a clear loud voice that she hails from the beautiful country of Malaysia. She was asked if she could turn back time, what would she change and why.
"Of course there are many things that I may want to change but these are lessons and mistakes that made me a better person today. Right now, I am proud and satisfied of who I've become and what I've achieved, so if I could turn back the hands of time, I would not change anything at all. Thank you" she answered with a calm but loud and confident tone.

It was a tie for the runner-ups. Contestant number four Arnina Moore and contestant number six Joanna, both from China, shared the first runner-up position and walked away with one thousand dollar cash prizes each plus other prizes. Miss Congeniality Chinese WA 2010 winner was contestant number two, Tan HuiLin from Kuala Lumpur while contestant number eight Winky Virginia Yu from Hong Kong won the Miss Popularity/ Photogenic 2010 title. Each walked away with five hundred dollar cash prizes, hampers and other prizes.

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