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The Step by Step Process in Which a Person Buys Products on the Internet

BY: Deena David | Category: Sales-Marketing | Submitted: 2010-05-15 03:47:37
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Article Summary: "There are various steps that are involved in the process of internet purcase and this article lists the step by step process in which a person buys products on the internet..."


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As the growth of the internet continues unabated, there is a spurt in the increase of the number of people who are interested in buying online and also selling online. Each day, there are new products that are being created and there are many people who only buy online and this is a great advantage because they do not have to go in person and save fuel and time because of the purchase of products online. There are also many other advantages of buying things online.

There are various steps in which the person or consumer decides to buy products from the internet and finally buy the product from the internet. The various steps that are actually involved in the process of purchase of a product by a consumer online are as follows:

1. Awareness:

This is the stage in which the person actually becomes aware of the product. The person comes to know about the existence of the product because they could have read about it on a newspaper or some other place.

2. Seeks information:


This is the process in which the person who might be a potential customer seeks more information about the product that needs to be purchased. This phase is very important and if you are a site that is selling the product online, then you should make sure that you have the relevant keywords in the content that you are using for the products. Once the client or the user reaches to your site in search of information, then you have a great chance of making a sale from your site.

3. Evaluates product:

As the client seeks information, the mind of the client is working and the person will also be seeking information of the product. This is the phase where the client is evaluating the product and makes the decision if the product is really needed for his or her use.

4. Makes decision to buy:

This is the decision making phase and the client makes the decision based on the facts that were made available by you for the user. The photographs and the attractive information or product de script ion that you had posted in the site makes or breaks the decision of the user to actually buy the product. Once the decision is made to buy the product, you should make sure that you have the necessary payment process for the person to buy the product.

5. Completes purchase:

This is the phase in which the user actually makes the purchase. There are different methods of payment that sites allow their customers to use online. The common methods are Paypal and also through merchant credit card accounts. These have to be available for the client for them to be satisfied with the payment method. There are times when clients are not given options for payment and this makes them to move away and buy from another store.

These steps can be possible only if you provide all the information that is relevant to the client.

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