Submit Articles A Collection of Informative and Interesting Articles  

Story of Nirma - I

BY: Raja Vikram | Category: Sales-Marketing | Submitted: 2010-07-08 17:32:43
       Author Photo
Article Summary: "This is about the first part of the success story of Nirma Detergent in Indian market with its well designed strategies..."

Share with Facebook Share with Linkedin Share with Twitter Share with Pinterest Email this article

The recognized true Indian Brand which fought with MNC's to change the rules of sales and marketing is Nirma. Their true and well designed strategy has helped them to win the hearts of end consumer in the Market. The company started by a single person and handled like anything which now handles more than 14,000 employees with a turnover of above Rs.2500 crores.

The one man army was Mr. Karsan Bhai Patel who has changed the scenario of marketing strategies. He wrote the sales and distribution ways of Indian market in a new sense. It has always given the "Value for Money" kind of products to the consumers. The company with a Mission like "Customer focused company committed to consistently offer better quality products and services that maximizes the value to the customer.

It is well known for its quality of products. Hence here the company really feels great to have such a product in the detergent category which has given or created a brand name for themselves in a tough competed market like India. This is about company and Brand.

To get the start of the company as, A science graduate who was working in a Government Lab. As Junior chemist has created a history. He used to mix the detergent in the back side of their home and pack them in a polythene bag. After that he used to move door-to-door to sell the product. It took a rough road but accepted by the customers for the better quality it has. So the science graduate and Junior chemist is well known as Dr. KarsanBhai Patel.

Then it started the revolution with better quality of product for lesser prices. It has done a great change in the Indian detergent market. It was called as a Nirma revolution......

About Author / Additional Info:
Reference :

Comments on this article: (0 comments so far)

Comment Comment By Comment Date

Leave a Comment   |   Article Views: 3208

Additional Articles:
•   Tips on Making MLB Picks

•   Florence Day Tour and Leaning Tower of Pisa

•   Hyundai Santro : The Most Popular Car on the Indian Roads

•   So What Next?? (Thoughts About Career Selection From an Engineering Student)

Latest Articles in "Sales-Marketing" category:
•   Social Media Effectiveness Vs. Conventional Advertising

•   Is Social Media Marketing Beneficial?

•   We and the Digital Marketing

•   Monetizing Your Product

•   SEO- Search Engine Optimization- Phase I

•   Advertising and Brand Preference: Choice or Circumstance?

•   Customer Satisfaction - Part 1

Important Disclaimer: All articles on this website are for general information only and is not a professional or experts advice. We do not own any responsibility for correctness or authenticity of the information presented in this article, or any loss or injury resulting from it. We do not endorse these articles, we are neither affiliated with the authors of these articles nor responsible for their content. Please see our disclaimer section for complete terms.
Page copy protected against web site content infringement by Copyscape
Copyright © 2010 - Do not copy articles from this website.
| Home | Disclaimer | Xhtml |