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No Classified Prospects, Means Your MLM Business Will Fail

BY: Michael Makahamadze | Category: Sales-Marketing | Submitted: 2010-10-21 08:30:10
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Article Summary: "Lack of an effective prospect attraction procedure, you end up with no leads for your network marketing business. You therefore cannot grade and qualify them. This is what results in disappointment and eventual defeat for 97% of Home Business Reps..."


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Every home business has a requirement for prospects in order to succeed. MLM is similar. With the rise in the use of the internet for customer acquisition, it is potentially achievable to produce an unconstrained supply of prospects for any multilevel marketing business.

Reality however, paints a different picture for the majority of Multilevel Marketing business reps.

Whether You Are Building Your Multilevel Marketing Business Online or Offline: There is a marketing procedure in use.

A lot people are of the belief that the days of the "Old School" way of building your network marketing business are over: home meetings, cold-calling and prospecting, writing lists of friends and family and presenting your home business opportunity to them, among other practices.

While many people have created major residual income from these "Old School" business-building principles, these methods do lack efficiency among other things. The "Old School" business-building techniques entail you don't just do them once, but you do them over and over and over again!

You have to keep prospecting and finding ways to generate new potential business partners for your business offline. Many people clearly do not find success with these techniques.

There Are A Variety Of Tactics To Use To Generate Leads For Your Multilevel Marketing Business

The internet does present many interesting marketing techniques for you to use to acquire prospects for your mlm business. You have a whole array of possibilities just waiting for you: you could use content marketing, social marketing, or paid marketing among the various methods available to you.

I will break these forms of marketing down for you in brief detail:

Content Marketing Strategy consists of:
1. Video Marketing
2. Article Marketing
3. Press Releases
4. Squidoo and other content sites.

Content Marketing does of course consist of many other methods.

Social Networking Strategy consists of:
1. FaceBook Marketing
2. Twitter Customer Generation
3. YouTube Marketing
4. MySpace Marketing
5. Your Blog
6. MLM Business Forums and other similar communities.

Paid Techniques are composed of:
1. PPC Marketing - on Google for example
2. Ezines/Solo Ads
3. Banner Advertising
4. FaceBook PPC Marketing and Advertising
5. List Builders

A combination of all the above strategies will definitely bring you results. Many successful multilevel marketing business representatives have used these advertising and marketing strategies to build highly successful organizations.

So Can I Set Up My Multilevel Marketing Business Utilizing the Internet?

Herein stems a huge problem for most mlm reps just starting out.

If you try to implement every method and strategy outlined above, you will find the going very tiring. You will be dejected and you will experience "burn out".

It's of utmost importance that you F.O.C.U.S (Follow One Course Until Successful). On the other hand, you can find strategies and tactics you can use synergistically, such as Article and Video Marketing, as well as YouTube Advertising.

Keeping your tasks simpler and more focussed helps you get more done in less time.

This in itself only serves to inspire you a whole lot more.

To stay clear of the majority of Multilevel Marketers who find the going difficult, it's essential that you maintain consistency and not expect overnight success. All these tactics will either cost you time or money (or both), and this is something you should keep in mind.

Some of these tactics of course, such as PPC, will give you immediate results but most of them have a compounding effect, so patience and persistence is of paramount importance.

Now that you have settled on your Multilevel Marketing Prospect Acquisiton Strategy, what's next?

Attraction Marketing And Generating Graded Prospects

To find success with all these methods however, it's important that you offer EXACTLY what the customer is looking for.

You can only uncover this by doing your market investigation, to find out what your "ideal" customer is looking for, and then you go out and offer it to them.

This is how you get to draw your ideal customer to you! Without this market study and without having the necessary understanding and Home Business training to solve your ideal prospect's problem, you will not be able to offer them what they want; hence you will not be able to attract them to you. Therefore, your prospect generation efforts will fail.

Translating Your Visitors Into Leads, MLM Reps And Business

Now that you know what your prospect wants, and you are offering it to them, and are attracting your prospects to your articles and blog, you should be leading them to a squeeze page, where you can offer them more value and solutions to solve their problems.

Your squeeze page should lead them through a follow up email series, where you educate and offer them more value.

In so doing, they get to know you, believe you and what you teach and recommend, and they also get to like you. (When was the last time you bought something significant from a a person or business you do not trust?)

This converting of prospects into leads, reps and sales is based on your capability to create your very own customer grading funnel, or your use of a marketing funnel which sorts and grades your customers for you, through a method.

By the time you get to talk to the prospects, you know you are talking to highly qualified leads.

With online attraction marketing systems, you set it once and it works for you all day, every day.

Get onto the boat with the small proportion of MLM business owners who are doing what the 97% are not. Offer value, maintain consistency with your prospect generation efforts, and only get to talk to highly qualified prospects.

About Author / Additional Info:
An effective lead acquisition process (http://www.michaeltmak.com/generate-mlm-leads/lead-generation-system-for-hot-leads) is essential for success. Michael Makahamadze shows Mlm distributors how to market online successfully (http://www.OnlineMLMDominationSecrets.com).

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