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It Can Be Confusing If You Tout Greatness While Your Logo is Poor

BY: makey shaney | Category: Health | Submitted: 2010-05-13 21:39:44
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Article Summary: "With just a quick glance, customers size up a company pretty accurately. Take a quick look at your stationary, and a gander at your business card as well, and check out your sign..."


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Clients are will deduct their own conclusions by looking at a company logo. They will look at your company's sign, or perhaps they will see how you present your business cards or stationary. What does your logo say about your company? The odds are great that your company's logo created such a picture better than did your company's name. It is essential that you have a logo that broadcasts the message of your company. However, if your a small business, where do you go to get such a logo. A company's first statement about its position in the market is its logo, be it a typeface, monogram, or symbol.

Most people will encounter hundreds or thousands of corporate messages in any given day. They will soon forget the words they see, but the logos may stick in mind. Before you choose a logo or have one designed, you should think about what kind of image you want to project. When you assert quality service and your logo does otherwise, people will be confused. If you are branding yourself on price, having an overly elaborate logo may similarly confuse the consumer.

A firm's logo proves to be the most critical first impression. If the logo is unable to grab the attention of the passing by customer, you run the risk of losing business. A logo is part of the backbone of the company's image, so you should think long and hard before you change it. A California eatery is pondering a logo change after 24 years of consistency. While on one hand a logo change can be a simple way to create a new look and feeling to show an update, change or improvement to your business, it can be a tricky task. However, modifying all of the printed materials will prove to be a pricey change.

Before consulting with a logo designer, make sure to check out some work samples. Just as the ability to manipulate Word Perfect does not make someone a writer, a computer with Adobe Illustrator does not signal a great logo designer. Logos, when done well, combine style and understanding, though it is impossible to have understanding in the absence of facts. You need to look for another logo designer if yours does not take the time to become familiar with your customers or your business profile.

There are some tragic logos that cost $1 million dollars, and some amazingly brilliant logos that cost $300. Price is not an indicator of quality. One big mistake that a lot of companies make is to launch a logo-design contest. You know the image that you want to be given off by your business, so convey this to a professional that will deliver it for you. If you have no artistic ability then you should leave all final decisions about the logo to a qualified, experienced designer. Further, entrepreneurs ought to ensure that they are selecting from multiple logo renderings.

While many logos do well on their own, they won't be appropriate for the company that uses them. This firm is able to book more than 2,000 various acts for theater. However, a customer may believe that the company only hosts variety acts if they see a logo of a director's chair with the name of the company on the back with a top hat with a rabbit in it and a microphone sitting beside it. So the designer put a violin on the back of the chair, to better convey its musical bookings.

First, you should register your logo as both a patent and a trademark so it is official. He claims that he was required to obtain a service mark for the company's literal name, as well as a trademark to protect the logo. If you only get a trademark, only the logo will receive copy protection. The cost for this was just $175, and no lawyer was needed to prepare the paperwork.

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