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How to Be a Confident Salesman

BY: Deena David | Category: Sales-Marketing | Submitted: 2010-04-27 08:48:45
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Article Summary: "A salesman can earn a lot of money, but there are certain attributes like confidence that is very important and this article explains how to be a Confident Salesman..."

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Being a salesperson can be one of the most lucrative jobs in the world. A confident salesman can make huge sums of money from their sales. With a little commitment and investment in yourself you can be just as successful. Even if you're selling very cheap products right now and can't imagine making the kind of money I wrote about, know that once you grasp the art of confidence, you can easily make the transition to selling more expensive stuff and make huge commissions.

How then does one become a confident salesman?

Take note of your fears and insecurities. This is the first step towards becoming a confident salesman. Listen to what the voice at the back of your mind tells you, this could be anything from a poor hairstyle to regrets, or a sales gone bad. Whatever is making you feel unworthy, ashamed or inferior, identify it, give it a name, and write it down. You can also tear these written pieces as you start feeling positive on those points.


Dress sharp! Although clothes don't make the confident salesman, they certainly affect the way he feels about himself. No one is more conscious of your physical appearance than you are. When you don't look good, it changes the way you carry yourself and interact with other people. Use this to your advantage by taking care of your personal appearance. In most cases, significant improvements can be made by bathing and shaving frequently, wearing clean clothes, and being cognizant of the latest styles.

Your posture

Another point of consideration in becoming a confident salesman is to maintain a good posture. The way a salesman carries himself about tells a story. People with slumped shoulders and lethargic movements display a lack of self confidence. They aren't enthusiastic about what they are selling as salesmen and they don't consider themselves important. By practicing good posture, you'll automatically feel more confident, hence become a confident salesman. Stand up straight, keep your head up, and make eye contact. You'll make a positive impression on others and instantly feel more alert and empowered.

To be a confident salesman, you need to know how to be able to handle being told 'no' by a prospective customer. Being told no can really destroy your confidence as a salesman. The fact is that even the best salespeople fail to close more deals than they get to close. In fact, the common statistics is that you will only get 1 prospect in 10 to become a paying customer.

Know about your product

In order to become a confident salesman, you need to be familiar with the inner process the potential customer goes through when faced with the decision to purchase something or not.
What most salesmen try to do is appeal to a prospect's logic, usually by explaining why the product and service in question is so great. This is a huge mistake since the logical part of our psyche is aware that you, the salesman is trying to manipulate it into buying something so it puts up a fight, trying to find fault with everything you say. The best way to sell is to appeal to the emotional side, which we cannot directly control and so is easier to manipulate.

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