Submit Articles A Collection of Informative and Interesting Articles  
 
HOME WANT AN ACCOUNT? SUBMIT ARTICLES TOP AUTHORS Debt Collections (Advt.)
 

Fairness Cream War For Men.

BY: Raja Vikram | Category: Sales-Marketing | Submitted: 2010-06-06 08:56:46
       Author Photo
Article Summary: "This is about the fairness creams launched for men by different companies and their strategies..."


Share with Facebook Share with Linkedin Share with Twitter Share with Pinterest Email this article




Earlier days it was the time to fight for the fairness creams for women. Fairness was the property for women only. But when the trend has changed, instead of women it's time for men to think of fairness. Yes, at the present trend it is the property for men who are running behind the creams to be more handsome. The company Emami when launched the cream "fair and handsome for men" was a great turning point in the market. People started thinking in a new way. Companies went through this strategy and started competitive products to fight the competition.

HUL came up with "fair and lovely-menz active" to have its share in the market. As HUL is the only player who has largest sharing in the market for this type of products? Hence HUL came up with this product so as to beat Emami. It did well with the product. But Emami played a great role in building the trend for men. And Even the player like Garnier has not left the place vacant; they came up with Power men with brand ambassador John Abraham.

Even the saloon people started working in the same passion; they came up with beauty salon for men instead of handsome. The local players also tied up the salon players for their products for men. They came up with the strategy to enhance men about their face glow and fairness. And the trend is really like that which forced most of men to go for that.

After creams, now it's time for face wash. Everyuth came up with the face wash for men by concentrating on the strategy like pollution control, oil control and oxy bleach. Again it is the turn for HUL to fight for this product and came up with Vaseline face wash for men with the brand ambassador Sahid Kapoor. Hence HUL is fighting hard to beat the competition. Even Garnier came up with the same strategy and type of product.

Hence it all depends upon customer to choose the product. It even depends upon the brand and its image in the market. The brand ambassadors of the products can make a difference. Even the sales officers of the company that is the front end of the company can really make a difference. Hence it is all about " Fairness cream war for men".

About Author / Additional Info:

Comments on this article: (0 comments so far)

Comment Comment By Comment Date

Leave a Comment   |   Article Views: 3235


Additional Articles:
•   Two Rules For Garage Door Maintenance

•   Step by Step Process of Growing Tomato Plants

•   Anti-corruption Leader Anna Hazare Cannot Yet Be Compared to Gandhi

•   Control Your Mind With Meditation


Latest Articles in "Sales-Marketing" category:
•   Social Media Effectiveness Vs. Conventional Advertising

•   Is Social Media Marketing Beneficial?

•   We and the Digital Marketing

•   Monetizing Your Product

•   SEO- Search Engine Optimization- Phase I

•   Advertising and Brand Preference: Choice or Circumstance?

•   Customer Satisfaction - Part 1



Important Disclaimer: All articles on this website are for general information only and is not a professional or experts advice. We do not own any responsibility for correctness or authenticity of the information presented in this article, or any loss or injury resulting from it. We do not endorse these articles, we are neither affiliated with the authors of these articles nor responsible for their content. Please see our disclaimer section for complete terms.
Page copy protected against web site content infringement by Copyscape
Copyright © 2010 saching.com - Do not copy articles from this website.
| Home | Disclaimer | Xhtml |