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Factors That Decide the Size of the Sales Team

BY: Deena David | Category: Sales-Marketing | Submitted: 2010-06-28 12:58:59
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Article Summary: "The size of the sales team depends on various factors. Read this article to learn some of these factors..."


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A sales team is a very important part of an organization or a company that is producing various kinds of products. A company that is not involved in production may not really be concerned about the sales in the company, but any company that is into production of goods or even providing services should think a lot of the marketing that is involved in making the other people to learn about the products on offer. The sales people are those who are actually involved in selling the products. If the company is planning on streamlining the sales team or the marketing of products, one of the most important aspects that needs to be thought about is the size of the sales team.

There are various factors that determine the size of the team that will be involved in the sales of the products. The factors that determine the size of the sales team is as follows.

1. What the company can afford:

The first important thing that the company has to decide is the affordability factor. There are many people who are running their companies on a tight budget and may not be able to spend a lot on their sales team in terms of salaries and their other benefits. The management of the company should decide what they will be able to afford for the sales team.

2. Company size:


The size of the company is also an important factor that plays a major role in the size of the sales team. If the company is a big one, then the sales team is also usually big as the size of the sales team and the company size are directly proportional to each other.

3. Variety of products:

There are a variety of products that can be marketed by the sales team. There are some companies that have very few products and so they need few people selling these products. On the other hand, if there are many varieties of products, there is a need for many sales teams and sales people.

4. The number of products:

The number of products that are in their target also plays a role in the size of the sales team. If the company has to market a particular number of products within a specified time, then the number of sales people should be more so that the target of selling that particular number of products is possible.

5. The past details:

The past achievement of a company also plays a major role in the number of people who are part of the sales team of the company. The reason for this is that if the target that was achieved in the previous year was a particular number, then the company will aim to achieve more than what was achieved in the previous year. This will help the company to be in the path of progress unlike a company that reduces the target than that of the previous year.

These are the major factors that determine the size of the sales teams.

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