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E-Marketing and Its Role -Different From Traditional Marketing

BY: Raja Vikram | Category: Sales-Marketing | Submitted: 2010-03-03 10:08:33
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Article Summary: "The article is about the increasing trend of technology and how it helped for the role of Marketing..."


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Marketing has pretty much been around forever in one form or another.Since the day we started trade Marketing Presence was there. It has different kinds of treatment. At first people used to convince the Customer for the product ,which was called as marketing at that time. Then on It became an Integrated Process through which companies create value for customer and build strong customer relationship in order get more business in future. Then it became Finding the customer and their needs, after this the ways to satisfy the needs. So , where the front end of the company is with marketing i.e it is very much important for the company to think of marketing. The methods of marketing have changed and improved, and we have become lot more efficient at telling our stories and getting the profit or Business from the customers.So,in this way we have developed with our E-marketing.

E-marketing is the is the product of meeting between the modern day communication or advance technology management with the earlier(olden Days) concept of marketing.Internet Marketing is also referred to as i-Marketing, web marketing , on-line marketing and or e-marketing, which is marketing of products/Services over internet. It can be the marketing of brands using internet .it includes both direct response and Indirect marketing elements and uses range of technologies to stay connect with the customers. So, in other way around e-marketing encompasses all the activities a business conducts via the world wide web with the aim of attracting new business,retaining old/Current business,building brand equity.

We should thank to the advance technology that is growing everyday. because of which we are now with Internet and broadband to make our business in good prospect. So a modern day of marketing and communication. A Marketing path to reach the customers in each and every geographical area as well Segment of Customer.. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital or modern trend of customer data and electronic customer relationship management (ECRM) systems,which will build a strong customer relationship to look for the future business.

Again to speak it has different kinds of form including the strategies of Technology. So, to make it clear as by using the Search engine Optimization (SEO) ,Search engine marketing (SEM) ,Banner adds on specific websites, and web 2.0 strategies. Apart from this the marketing of pay per click campaign that is by clicking on the advertisement ,they will have an agreement to pay to the Host. So, there are different ways of marketing through on-line.

The benefits of E-marketing Can be Reach, Scope, Immediacy, Demographics and Targeting, Interactivity, Adaptivity and closed loop marketing.

Reach: So through internet E-marketing is reaching to all the global heights, but where as traditional marketing has its limits. By internet we can reach to each and every corner of the globe.

Scope: it offers Customer a wide range of Products and Services ,where they can easily find their options or alternatives to chose. E-marketing includes information Management,Public relations,Customer services and sales,with the range of new technologies available in hand.

Interactivity: The interactivity here will be more between customer and company ,so that they can give better of Solution. But where as in traditional marketing we cannot do that.

So by looking all the features as above we can say that E-marketing is the best way to reach every customer in globe with out the barrier of language and technology or at the end of the day Money. So , if we go on discuss like this we can find so many things in difference with the traditional way of marketing. Each way of marketing has its strategies to get the business from . So each way they have their advantages to apply the marketing techniques.

So,to conclude "E-marketing has changed the lifestyle of customers as well the way of marketing techniques with the advancement of technology".

About Author / Additional Info:
An MBA from GITAM University,India. I believe that " Learning is on-going Process".

Comments on this article: (4 comments so far)

Comment Comment By Comment Date
Hi Vikram, Sneha again. I am also into marketing field and therefore I like reading your articles. They are like a short crash course for people like me who do not have enough time to read lengthy books. I am currently on a temporary assignment in Dubai. A small suggestion, put spaces after 'full stops' and 'commas' .. You are the best! Your articles are so refreshing and informative. I am sure (most) people who read your article and do not leave comment, will agree with me. Sneha 2010-03-03 10:06:47 14
Thanks a lot sneha for your feed back will definitely take care of that. Raja Vikram - Author 2010-03-03 21:14:50 15
Well, Internet Marketing is one tough nut to crack. It may look easy from outside, but it is very hard especially if you have a small budget. e-Marketing is like creating billboards on the web to sell your product or service. I have been doing IM for a while and honestly, its hard to keep up with the ever changing tide. Rich Baumler 2010-03-04 14:50:00 19
yeah thats true , thanks a lot for your updates Raja Vikram - Author 2010-03-04 22:48:20 21

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