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Business Events and Their Role in Marketing

BY: S Edwin | Category: Sales-Marketing | Submitted: 2010-03-08 06:59:07
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Article Summary: "Business events are held usually to market various products. Read all about the role of business events in marketing products..."


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Business events are the various programs that are held in different places for the improvement in the company. There are many different kinds of business events that are held to increase the sales. These days the various events held by businesses have become gimmicks to increase sales. The events are held as seminars, fairs or as a display of the various products of the company.

These business events play a major role in the marketing of these products. The benefit of the business events and the role they play in advertising are as follows:

1. Display of products:

The display of products is one of the main criteria of various events and other than the mere display at these business events, most of the companies take orders from various new clients who visit these fairs. A large area is usually earmarked for the display and the best products that are attractive are all displayed kindling the interest of clients. There are press briefings and press releases about the event that helps to draw a big crowd too. All these factors make it have increased visibility. This makes it one of the main reasons for the event being held in the first place.

2. Indirect advertising:

Though the various products that are made are not marketed directly, the indirect marketing method is used by displaying the products. The other businesses that are invited to the event are all aware of these products and so various deals are made at the event itself or after the event between these businesses by buying the products that are on display in the place. Indirect advertising is a strategy employed by many companies to increase their sales.

3. Launch of new products:

There are certain events that are held by the businesses to initially introduce the product. The first impression is a great success when the launch is successful. Many people like to have a brand new product that has just entered the market and the high visibility of the launch of the product makes the sales of the product to go up very high in the first few days or months after the launch of the product.

4. Advertising of the business:

The business events are not only aimed at advertising the various products that are being manufactured by the company, but they also help to act as an advertisement for the company itself. This is one of the greatest advantages of holding a business event. There is adequate coverage of all these events by the newspapers and the television channels. There are also times when the company may release a paid advertisement in these media. This will increase the number of people who come to the event. This again will help to increase the business and the advertisement.

These are the various methods in which the business events are held to market the products. Marketing is possible because of the visibility of the products and also the number of advertisements that are released as part of the event.

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