Submit Articles A Collection of Informative and Interesting Articles  

Balanced Scorecard

BY: Raja Vikram | Category: Sales-Marketing | Submitted: 2010-06-05 05:32:07
       Author Photo
Article Summary: "This is about the tool that companies use to measure the performance of the company..."

Share with Facebook Share with Linkedin Share with Twitter Share with Pinterest Email this article

Now day's companies are working on different techniques to measure the performance in terms of results, quality, and work and customers feedback. Hence they work all these to make their best for the next quarter, in the same sense "Balanced Scorecard" also used. Hence a Balance Scorecard is a technique used to measure the performance of the company. It is considered as a best tool for managers as it gives a fast and comprehensive view of results of performance.

It identifies 4 performance measures such as

1. Customer End - How the customers see us?

 The behavior and attitude of customers towards us. As well as the approach of customers towards the product and service from the company.

2. Internal Business - what needs to be developing within the company operations?

 The things that need to work for the internal operations so as to improve the performance.

3. Innovation and Learning - can we continue to improve in the innovation and value?

 The managers look at different aspects so as to develop and continue for the Innovation and learning within the company. Which infect makes sense for competitive advantage.

4. Financial End- what needs to be done to maximize shareholders wealth?

 At the present scenario the most important thing that the company needs to look at is shareholders wealth maximization. By maximizing shareholders wealth the company can improve its performance.

Using all these managers get a deeper insight of the performance of the organization. Keeping strengths and weakness on one hand and making analysis of that managers can get qualitative and quantitative results. Hence this is a good method for the managers to know or measure the performance in a fast and comprehensive manner.

About Author / Additional Info:

Comments on this article: (4 comments so far)

Comment Comment By Comment Date
You again !! Congratulations !! Sneha 2010-06-05 09:31:57 160
It is all for the readers like you . Thank you very much for your appreciations sneha. Raja Vikram - Author 2010-06-06 04:08:21 162
Very resourceful sir!! Kindly give us informations on ethics in advertising!!! Evangeline Joshua 2011-03-17 22:53:20 674
Dear Joshua, Will surely look forward for the requested article. Raja Vikram - Author 2011-03-21 06:57:31 678

Leave a Comment   |   Article Views: 2492

Additional Articles:
•   Are Restaurant Sites Easy to Find?

•   An Effective Way to Bring Your Baby to the Miracle World!

•   In Mom's World

•   How to Easily Barbecue a Filet Mignon

Latest Articles in "Sales-Marketing" category:
•   Social Media Effectiveness Vs. Conventional Advertising

•   Is Social Media Marketing Beneficial?

•   We and the Digital Marketing

•   Monetizing Your Product

•   SEO- Search Engine Optimization- Phase I

•   Advertising and Brand Preference: Choice or Circumstance?

•   Customer Satisfaction - Part 1

Important Disclaimer: All articles on this website are for general information only and is not a professional or experts advice. We do not own any responsibility for correctness or authenticity of the information presented in this article, or any loss or injury resulting from it. We do not endorse these articles, we are neither affiliated with the authors of these articles nor responsible for their content. Please see our disclaimer section for complete terms.
Page copy protected against web site content infringement by Copyscape
Copyright © 2010 - Do not copy articles from this website.
| Home | Disclaimer | Xhtml |