Submit Articles A Collection of Informative and Interesting Articles  
 
HOME LOGIN SUBMIT ARTICLES TOP AUTHORS WANT AN ACCOUNT?
 

We and the Digital Marketing

BY: Raja Vikram | Category: Sales-Marketing | Submitted: 2013-11-20 09:45:43
       Author Photo
Article Summary: "What exactly is 'Digital Marketing'. To be more in common terms it is marketing over Internet or doing marketing over Web 2.0 technology. Yes, marketing through different on line channels and mobile is called as Digital Marketing..."


Share with Facebook Share with Linkedin Share with Twitter Share with Pinterest Email this article




It was rainy season, after a long hic up in the traffic I reached hurry burry to the conference room on time; my other colleagues were waiting for me to start the discussion on marketing strategies for the next quarter. Because of the current situations and other factors we were not able to focus on our traditional marketing approaches in the last quarter. We were planning that what to do about the new services that we have added to our kitty, it should be reachable to all the target audience. One of my friend from the corner of the room told that we will implement "digital marketing". Let's focus on digital marketing rather than pushing ourselves to traditional marketing. All of a sudden other colleague of mine asked what is that. Can we implement? After an hour of discussion we concluded that the journey for the next quarter will begin with "Digital Marketing". Then we started our planning's and strategies to implement Digital Marketing completely and the rest followed.

Let me tell you one thing that my niece never sleeps in the night without playing Temple run and my cousin keeps his smart phone beside the bed before going to sleep. The world is moving ahead, we are turning digital. As per the mobile statistics the weight of 10,000 elephants is equal to the iPhones sold in 2011 ( 6 tones per elephant and 130gm per smartphone). Whatever be the need we are so habituated that we Google it. Even if we require the address of any restaurant we either google it or we look for an app to help us. That's how we are going ahead in the race. As per the April- June 2013 period statistics the Facebook users in India are 82 million. By looking at the analytics I thought that Digital Marketing can play a vital role for the organization. The next future of Sales and marketing is through Digital Marketing.

But the question was that Are we really ready to implement Digital Marketing in our organization. I thought that we should go ahead with the technology and we should implement it at any cost. We should be expertise in this and make sure that we will put the same efforts as we did for our traditional marketing. Before diving deeper, what exactly is "Digital Marketing". To be more in common terms it is marketing over Internet or doing marketing over Web 2.0 technology. Yes, marketing through different on line channels and mobile is called as Digital Marketing. Whether, it is traditional or Digital at the end of the day it is reaching to the customer or end user is marketing. Business is all about customers. When your products or services reach your customers through any medium then there will not be any issue unless and until the message is loud and clear.
I was reading one of the business newspaper everyday as e-paper in my laptop, but now I prefer to use the app of it and read it from my smart phone. Because, it really makes exciting that we are reading something even if we are travelling or moving. Every day in the evening I get an e-mail from one of my partner for the updates in Digital marketing and Digital world. Without reading his e-mail I never shut down my laptop. It makes sense when we are in the right path of our goal. To achieve something we need to move ourselves on the right path.

Is Digital Marketing really putting ourselves to transform or is it the new era of marketing? This query hits my mind every now and then. Let's discuss more on this in the next post.

About Author / Additional Info:
I am Digital Marketer with experience in SEO, SMM, Digital Marketing.

Comments on this article: (0 comments so far)

Comment Comment By Comment Date

Leave a Comment   |   Article Views: 3536


Additional Articles:
•   Post Polio Syndrome More Devasting Than Fibromyalgia

•   Patience a Weapon to Win the Race

•   Probationary Officers Required For Oriental Bank of Commerce

•   Tips on Choosing Nursery Furnitures For Kids


Latest Articles in "Sales-Marketing" category:
•   Social Media Effectiveness Vs. Conventional Advertising

•   Is Social Media Marketing Beneficial?

•   Monetizing Your Product

•   SEO- Search Engine Optimization- Phase I

•   Advertising and Brand Preference: Choice or Circumstance?

•   Customer Satisfaction - Part 1

•   Appreciation and Criticism in Life



Important Disclaimer: All articles on this website are for general information only and is not a professional or experts advice. We do not own any responsibility for correctness or authenticity of the information presented in this article, or any loss or injury resulting from it. We do not endorse these articles, we are neither affiliated with the authors of these articles nor responsible for their content. Please see our disclaimer section for complete terms.
Page copy protected against web site content infringement by Copyscape
Copyright © 2010 saching.com - Do not copy articles from this website.
| Home | Disclaimer | Xhtml |