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Martin Toha's Small Business Model an Inspiration to EntrepreneursBY: Hans Delbruck | Category: Careers | Submitted: 2010-11-16 18:13:21
When only dealing with numbers and business models, it may be easy to forget that even entrepreneurs need inspiration. The cold, hard facts of business may seem rock solid, but the truth is that new business models crop up everywhere and, contrary to popular belief, creativity has its place in the business world. Although new business models are common, there aren't many extraordinary new ideas that come to the surface. Rarely does a business model inspire entrepreneurs, young and old alike, to create something so fundamental that it can't help but succeed. Models can be made for large-scale production or small-scale services, but they must be easily maintained and controlled in order to be successful. The problem is that most models work fine on paper but, when implemented, fail to deliver the outstanding results that are hoped for. Yet sometimes there is an exception to this rule, and this exception is Martin Toha's business model for Profinity. Exceedingly simple yet wondrously successful, Martin Toha's small business plan is a work of art. To begin with, his straightforward, three level structure functions in a way that allows for two crucial business applications: control and adjustments. Control is important because, despite the minimalist nature of the model, it will never get bigger than itself. In other words, the business will never grow to the point that it cannot be controlled. Adjustments, which are just as important, allow for the fine tuning of the model, which can be called for by changes in the market, the economy, or the business itself. The first level of the business structure designed by Martin Toha offers savings to consumers. Profinity's clients enroll in a service that allows them to use coupons and promotions that other companies dispense. These products and services that are offered at a discount come from many different industries, including the food industry and the automobile industry. At the next level of business, Profinity offers protection to its clients. For a set fee per month, customers will enjoy a higher level of service, including Roadside Assistance and other valuable products. This level promotes brand loyalty; because Profinity is taking care of the customers, the customers will take care of Profinity. The third and final level of the business model is a calling service through which vendors can outsource their upselling needs. Profinity professionals make calls to consumers and apprise them of new offers distributed by certain vendors. Here, Profinity and vendors alike profit from upsales and from the collection of market research data. This data, once analyzed, is transformed into usable (and valuable) business recommendations that Martin Toha uses to constantly adjust and improve his business model. Throughout the ages a simple yet effective, flexible yet stable business model has been seen of the Holy Grail of business strategy. Such a business model, as Martin Toha has presented with Profinity, serves as an inspiration to entrepreneurs the world over. Article Source: http://www.saching.com/ About Author / Additional Info: Comments on this article: (0 comments so far)
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