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Steps involved in the creation of a good logo for a company

BY: David Prakash Kumar | Category: Business and Finance | Post Date: 2010-02-07
 



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   David Prakash Kumar
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Logos are very important for the success of a company as far as identity and brand value is concerned. There are many companies that are immediately identified because of their logo. Such is the value of their logo. Each and every small company also needs to have a logo because this will help the company to have its own identity.

There are various steps that are involved in creating a logo and these can be used effectively if a company wants to create a logo. These days, even smaller organizations, trusts and other establishments have their own logos. This helps them to have a unique identity in the society.

The logo that is created should be unique with bold and bright fonts. The color of the logo should also be striking so that a person who looks at it will be immediately attracted to the logo. Other than the color and the fonts used in the logo, the shape of the logo is also important. The shape should be unique and also have something striking so that people never forget the logo once they look at it.

The various steps involved in the creation of a logo are as follows:

1. The need for the logo:


The company or an establishment should have the initial need for the logo. This is the first step in the process of a logo creation. There are many companies that function without an identity or a logo. So the particular company should feel the need for a logo first.

2. The method used to create the logo:


There are many people who provide logos on demand and on payment of the fees for the creation of a logo. These are companies that are present on the internet that design logos for various needs. Other than these companies, there are also many other places where a company can get a logo created. Artists who have creative ideas may be able to design or draw a very good logo.

3. Competitions:

There are many companies that hold competitions for their employees or other groups of people to design logos and the person who is able to design the best looking logo can be rewarded. This is another method of creating a logo. In fact in this method, the company has a great number of logos and the best can be selected.

4. The theme of the logo:

Other than just the designing of the logo, there should also be a theme that is related to the logo. This theme should be related to the work and the ethics of the company. The theme should also be part and pacer of the logo.

5. Popularization:

Once the logo has been designer and created, the next step is to make the logo popular and this can be done by adequate advertisements. This can be done by making creative advertisements that make people to relate the company and the logo.

These are the various steps that are involved in the creation of a good logo for a company or any other commercial or nonprofit establishment.

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