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Search Engine Optimisation (SEO). The best way of getting your website found and increasing website

BY: Guest | Category: Writing | Post Date: 2009-11-08

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By: Richard Conway

Imagine you have organised a party, you have hired the hall, bought the alcohol and food and spent a fortune decorating the place. When the night of the party comes around, no one turns up because you have forgotten to send out the invites! Having a website built is the same as this - Search Engine Optimisation is the invite. If you want potential customers to come to your website, you have to incorporate an SEO strategy - otherwise how are your target market going to find you?

A NEW way of directing traffic on the web has emerged, with business proving especially keen to take economic advantage. Search Engine Optimisation (SEO) is already being used aggressively by huge international corporations overseas to help direct internet users to their sites. The technical skills needed to take advantage of the process are emerging in New Zealand, with a whole host of companies looking to take advantage.

SEO works to improve the number of clicks a website gets in relation through internet search engines. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine.

SEO experts can bump a website up the search results using a variety of technical changes to a web page's coding and linkages. Pure SEO is one of the first optimisation only companies to set up shop in New Zealand, and claims business is booming. Richard Conway, 31, Pure SEO managing director, said he had worked in the field in London before setting up the business in Auckland last year. He said: -E-Commerce is starting to achieve the goals that were first promised before the dotcom bubble burst in 2002.

-Now online companies do actually make a profit, there's a real business model - just look at Facebook for example.

-Two weeks ago the site moved into the black 12 months ahead of schedule. And it's not just huge international sites that are making money.

-There are all sorts of web-based companies, and also traditional businesses, are now generating real incomes from the web.

-So, lots of companies are looking to what we do as a way of making commercial progress - as getting a boost up internet search ranking results can have huge benefits.

-Businesses in New Zealand are really starting to realise that and want to take advantage because if you don't do SEO on the web you probably won't be found.-

Most internet users looking for goods or services start off by using a search engine - usually using Google. With the billions of webpages now in existence appearing on the first page, or even top of the search results, is almost impossible for many small to medium sized businesses to achieve without a professional SEO campaign.

However, many companies are benefiting in New Zealand for adopting an SEO campaign. Peter Hammond, of Creative Embroidery, one of Auckland's premier embroidery companies that offer a premium quality embroidery service to corporate and individual clients alike at an affordable price commented;

-Having instructed Richard Conway of Pure SEO to undertake an SEO campaign on our embroidery website, we have jumped up the rankings for our most relevant search terms.

-We are now appearing on the first page of Google for almost all of the terms we have targeted. This had led to both an increase in website traffic and an more importantly an increase in sales from our website. We are delighted with the SEO undertaken by Pure SEO and would recommend them for a fast professional and friendly service.-

Richard Conway BSc (Hons) | Managing Director
Pure SEO - The Search Specialists
T 64 9 529 7822 | M 64 21 242 9666
richard@pureseo.co.nz | www.pureseo.co.nz

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