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Role of Facebook in increasing Insurance Sales : Online Marketing

BY: David Prakash Kumar | Category: Others | Post Date: 2010-02-08
 



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   David Prakash Kumar
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Facebook is a social networking site that has a great following in almost all parts o the world. The people of the younger generation are very involved in these kind of social networks and actively participate in all the forums and discussions that are part of the networks. This has made it grow rapidly and now there are millions of people who are part of the network and communicate with each other through it.

From a purely social networking site, Facebook has evolved into a community where people are able to make their business to grow too. This is especially true about the online businesses. It has many advantages in helping to market the blog or the website of an insurance agent who is promoting and selling insurance products through the blog or site. This will also increase the targeted traffic leading to possible increase in sale of certain insurance products.

Methods that can be used in increasing traffic to the site of an insurance agent:

1. Make a lot of friends:


It is very easy to make hundreds if not thousands of online friends. All you have to do is invite like minded people to become your friends. This is ion fact the first step in the process. Once you have a lot of friends, then you can slowly start introducing your work in various conversations with them.

2. Make a community:

It is very easy to create a community on the social network and so you can start a community based on the insurance topic or any other business that you are doing. Once this is done, you can try to get the members to learn about the work and the insurance products that you are dealing in. Some of them may be interested in it.

3. Add links in messages:

The most common method that is used by many people in Facebook and many other social networks is to add a link in all the messages that they send to the other members of the community. This message can be anything…like a joke that is shared between members and even other messages. Many people on the network may share this message and this will lead to increased traffic to the site for which the link was posted along with the message.

4. Answer questions:

The next step that the person has to do is to make sure that they are at hand to answer any queries regarding the project that the members of the community dedicated to selling insurance products or even the members of the friends list may ask. Once this is done, the person can expect an increase in the rise of targeted traffic to the site. This has a high chance of making insurance sales. This kind of leads and targeted traffic is better than many other kind of leads.

This is the most common method that is used by many people to increase the traffic to their sites and also to make a sale of their insurance products.

Article Source: http://www.saching.com



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