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Mumbai Dabbawalas : A managerial success

BY: informationishere | Category: Business and Finance | Post Date: 2008-07-28
 



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Mumbai dabbawala service started in the 1890s during the British rule. It was started by Mahadeo Havaji Bacche. The task was to transport the home cooked meal from homes to offices. The service was used by schools and offices. It started with a recruitment of 100 people and has grown to a very large scale since then and has a turnover of 50 crores per year.

Every day, battling the traffic and crowds of Mumbai city, the Dabbawalas, also known as Tiffinwallahs, unfailingly delivered thousands of dabbas to hungry people and later returned the empty dabbas to where they came from. The Dabbawalas delivered either home-cooked meals from clients' homes or lunches ordered for a monthly fee, from women who cook at their homes according to the clients' specifications. The Dabbawalas' service was used by both working people and school children. In 1998, Forbes Global magazine, conducted a quality assurance study on the Dabbawalas' operations and gave it a Six Sigma efficiency rating of 99.999999; the Dabbawalas made one error in six million transactions.

That put them on the list of Six Sigma rated companies, along with multinationals like Motorola and GE. Achieving this rating was no mean feat, considering that the Dabbawalas did not use any technology or paperwork, and that most of them were illiterate or semi literate. The dabbawalas have been invited to offer lectures on organization and management in top business schools of India. Prince Charles invited some of them to his wedding with Camilla Parker.

Now lets look into their working.
After the customer leaves for work, her lunch is packed into a tiffin provided by the dabbawala. A color-coded notation on the handle identifies its owner and destination. Once the dabbawala has picked up the tiffin, he moves fast using a combination of bicycles, trains and his two feet. The entire system depends on teamwork and meticulous timing. Tiffins are collected from homes between 7.00 am and 9.00 am, and taken to the nearest railway station. At various intermediary stations, they are hauled onto platforms and sorted out for area-wise distribution, so that a single tiffin could change hands three to four times in the course of its daily journey.

-Our work revolves around a few beliefs - the most important ones of which are sticking to time and believing that work is worship,- said Manish Tripathi, honorary director of Mumbai's dabbawalas. -Time,- Tripathi said, -is the first thing any dabbawala has to stick to if he has to succeed in the trade.-

Most Bombay dabbawalas belong to the belong to the the Malva caste and are the are descendants of soldiers of the famous Maharashtrian warrior-king Shivaji.

Article Source: http://www.saching.com



About Author / Additional Info: Mehul Jain IIT Bombay

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