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Effective Territory Coverage - Implementation Of Sales TechniquesBY: Mach | Category: Business and Finance | Post Date: 2008-10-03
What is the description of a salesman's job? The main job is the Effective Territory Coverage. If we refer the "Activities" of a salesman, the word "Territory" is not only the geographic area but is actually a mix of geographic area or areas plus the "work load" allocated to a salesman. Workload constitutes the following. 1. Number of calls to be made. 2. Number of merchandising calls assigned. 3. Number of Dealers' display contests allocated. 4. Number of advertising check assigned for a specified period of time. If the term "Coverage" is to be defined then the following "Activities" fall under one term - "Coverage". 1. CONTACTING BUYERS of any category - distributors, stockists, wholesalers, retailers, and consumers - person, according to ‘work load' responsibility. 2. TAKING ORDERS - from the buyers of all categories - PRIMARY or SECONDARY. 3. EXECUTING ORDERS - through the warehouse, the distributors and the stockists with regular follow-ups. 4. PROVIDING SERVICES - to all categories of prospects and customers. 5. DELIVERY OF SALES TALK - as per company's rules and promotional strategy. 6. PROVIDING ADVERTISEMENT SCHEDULE 7. REPORTING 8. IMPLEMENTATION OF PREPARED PLANS 9. MERCHANDISING 10. REGULAR ROTATION - of stocks at buyers' places. 11. OUTSTANDING FOLLOW-UPS - this is very important, as markets are credit oriented. 12. COMPETITOR'S ACTIVITIES The benefits derived from effective territory coverage are as follows. 1. Improvement of Customer Relation. 2. Consistent results will come only with systematic and methodical work. 3. Expenses of the company will be lower and controlled. 4. Selling will become more profitable. 5. The most important is job satisfaction. Now the above job description will ONLY be executed if one is very competent enough to implement the salient features of ‘SALESMANSHIP'. Article Source: http://www.saching.com About Author / Additional Info: The writer of this article is Marketing and Sales Faculty for MBA students of various Management Institutes of Kolkata, India. Additional Articles: * Suicide by farmers in India * Methods of earning money from your website using Google Adsense. * STUDIES ON EVALUATION OF TEACHERS (IN INDIA AND ABROAD) - IV * The advantages of a good credit score * Is Irritation the Appetizer? Does this article violate or infringe on your copyright ? It is a violation of our terms for authors to submit content which they did not write and claim it as their own. If this article infringes on your copyrights, then use our Contact us form with the detailed proof of infringement along with the offending article's title, URL and writer name. If you do not hear back from us then contact us again in another 10 days. Thank you. Comments on this article: (0 comments so far) * Additional comments are now closed for this article *
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