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Effective Territory Coverage - Implementation Of Sales Techniques

BY: Mach | Category: Business and Finance | Post Date: 2008-10-03
 



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   Mach
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What is the description of a salesman's job?

The main job is the Effective Territory Coverage.

If we refer the "Activities" of a salesman, the word "Territory" is not only the geographic area but is actually a mix of geographic area or areas plus the "work load" allocated to a salesman.

Workload constitutes the following.
1. Number of calls to be made.
2. Number of merchandising calls assigned.
3. Number of Dealers' display contests allocated.
4. Number of advertising check assigned for a specified period of time.

If the term "Coverage" is to be defined then the following "Activities" fall under one term - "Coverage".

1. CONTACTING BUYERS of any category - distributors, stockists, wholesalers, retailers, and consumers - person, according to ‘work load' responsibility.
2. TAKING ORDERS - from the buyers of all categories - PRIMARY or SECONDARY.
3. EXECUTING ORDERS - through the warehouse, the distributors and the stockists with regular follow-ups.
4. PROVIDING SERVICES - to all categories of prospects and customers.
5. DELIVERY OF SALES TALK - as per company's rules and promotional strategy.
6. PROVIDING ADVERTISEMENT SCHEDULE
7. REPORTING
8. IMPLEMENTATION OF PREPARED PLANS
9. MERCHANDISING
10. REGULAR ROTATION - of stocks at buyers' places.
11. OUTSTANDING FOLLOW-UPS - this is very important, as markets are credit oriented.
12. COMPETITOR'S ACTIVITIES

The benefits derived from effective territory coverage are as follows.

1. Improvement of Customer Relation.
2. Consistent results will come only with systematic and methodical work.
3. Expenses of the company will be lower and controlled.
4. Selling will become more profitable.
5. The most important is job satisfaction.

Now the above job description will ONLY be executed if one is very competent enough to implement the salient features of ‘SALESMANSHIP'.

Article Source: http://www.saching.com



About Author / Additional Info: The writer of this article is Marketing and Sales Faculty for MBA students of various Management Institutes of Kolkata, India.

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