Catering to the offline nuptial needs of Indian Americans

Taking advantage of not a single publication in the US focusing on the nuptial needs of NRIs living in America and Canada, marriage portal BharatMatrimony has launched a glossy magazine "BharatMatrimony Times' recently. With this, the company is expecting a huge business opportunity, staggering Rs 5 lakh advertisement revenue per issue.

The magazine will offer tips, how-to guides and also feature success stories, interviews with celebrities and exciting personalities on marriage and relationship-related issues that will resonate with the youth in the US.

BharatMatrimony decided to launch the magazine after tasting a huge success in North American market. The marriage market there is getting bigger and bigger with Indian American youth preferring marriage within their community based in the US and Canada. "Earlier we had Desi Match, but it failed to add value to the brand. Therefore we thought of coming up with a more appealing format," Murugavel Janakiraman, chief executive officer, BharatMatrimony, said.

BharatMatrimony Times is an A4 size magazine with all-colour pages. It is available free of cost across book stores and other Indian stores in North America. It has 42 pages, 70 per cent of them dedicated to editorial content and the rest to ads. "The theme for the first issue of this bimonthly magazine was "The Big Indian Wedding." We have plans to make a PDF version of the magazine available on its website, www.bharatmatrimonytimes.com," Janakiraman added.

The inaugural issue was recently launched to the US press. On October 11, it was launched in Houston, Texas, where it received rave reviews. On October 13 and 14, it was launched in New York.

With an initial print run of 20,000 copies, the magazine is the offline face of BharatMatrimony.com. The magazine will feature interesting content on weddings, relationships, interviews with celebrities and highlight the activities of its portal in the North American market. The magazine also brings to light the success stories of its members.

P Gopalakrishnan, chief marketing officer, Consim Group (which runs the BharatMatrimony.com portal), said, “We believe this magazine has the right mix of interesting content, relevant features and useful solutions to help readers gain an insight into all aspects of marriage, including trends, relationships and the wedding industry.”

BharatMatrimony.com, which was established in 1997, has created a strong foothold in the matrimony space. It has earned the trust of more than 1.2 crore members worldwide and has been recognised by the Limca Book of Records for a record number of document ..d marriages online. The company has been profiled in NASSCOM's Showcase of Innovations Book 2006 and 2007; the book showcases the top 100 IT innovators in our country.

Article Source: http://www.saching.com

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