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Black Hat techniques usually used to increase traffic

BY: SEdwin | Category: Writing | Post Date: 2010-02-14

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Black hat techniques are some of the methods that are used by a person who is not using the legal means to do an activity. There are thousands of web masters who use illegal methods that include black hat techniques to increase the traffic to their sites. These illegal methods that are used by a person who wants to increase the traffic to the site in spite of the risks involved in using these techniques.

There are many techniques that are considered to be black hat techniques as far as increasing traffic to a site and search engine optimization are concerned. These are:

1. Keyword filling:

There are certain sites that have a lot of keywords. These sites do not have any content in them, but have only various keywords. When an internet user searches the search engine for a particular site or keyword, these sites that have these key words are returned as part of the search. The user may open the site and find only various keywords in them. This is designed to make sure that the site has increased traffic. This is one of the methods of using black hat techniques to increase the traffic to a site.

2. Text that cannot be seen:

Many web masters also use another method to increase the traffic to their site. This includes a novel method where the web designer creates content that is in the color of the web page itself. This cannot be seen by human eyes because the color is the same. These texts are all keywords that are used to make the page search engine optimized. The search engines on the other hand are able to view these texts too and so they think that these keywords are part of the normal web page. This is the reason for the search engine to lead a user to these sites.

3. Door way pages:

This is another method that is used by unscrupulous elements to make their site to have an increased search engine optimization. There are doorway pages that cause the search engine to lead the user to another site which is not what the user searched for, but then the user is led back to the original page. These doorway pages also help to increase the traffic.

4. Spamming:

Spammers also use the various other methods like e mail sending to increase the traffic to their site that has no use for the person who is using the internet. Spam is a common method of leading unsuspecting users into the site of a person who needs increased traffic. This is a black hat method that has been quite effective in spite of many spam filters in various e mail providers and also other sites.

These are the main methods that are commonly used by various people to increase traffic to their sites. The name given to this method is Black Hat technique. These methods will only work for a short time for the web master and then once recognized, the search engines will ignore these sites for ever.

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