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Advertising and Product Launching

BY: David Prakash Kumar | Category: Others | Post Date: 2010-01-28
 



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   David Prakash Kumar
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Advertisements: - The strategy or motor that moves the launching of a product.

Advertisements are an important method of communication to the people about the uses and benefits of various products. This is the reason for advertisements playing a large and crucial role in various activities of our life. In fact commercialisation of any activity means that there are advertisements present.

The following principles are essential to advertise before and after new products launching:

1.Great Ideas:


If advertising is not built around great ideas, then it might fail. It takes a great idea to make the consumer to notice the ad, and one to remember and pass on the details to others. Many advertisements these days make a better impact on the lives of people than the product that they endorse. This is partly because of the creativity of the people who are making the advertisements. There are many products that are sold more because of the advertisement. This kind of advertisement should be used in a product launch.

2. The New Product:

The product will only be new once. Therefore, explicitly emphasized the novelty of the product and at the same time, have it indicated that it is new to him. Many people are curious and buy a new product. This market should be tapped and the product should make such a great impact that the sales should not drop, but continue on the same line. This is what is very important about the product launch.

3. Client's lifestyle:

These days the consumer is the king and all the various products in the market are all launched to make the consumer feel more like a king. The prospective client must learn how to use the product, how it will fit in his life. The consumer has to see the product while in use. There are various products that are very suitable to the lifestyle and these products are the bets that can happen to the consumer.

4. Consumer:

The consumer today is an intelligent and sceptical person. A product that makes exaggerated claims will be rejected or at least treated with suspicion by the consumer. This should be taken into account and the product that is launched should have the true details. This will not only create a good impression on the people, but it also has the potential to increase the sales of the product.

5. Standards:

There are certain set standards that have to be adhered to during advertising. This cannot be an attack on another product of another company, but instead, the advertisement should be used to be able to achieve the maximum impact of the product that is being launched. The advertising standards as set by the government should be adhered to by all those in the advertising industry.

This is the relation between the advertising and the launching of the product. The relation will help to strengthen the sales and make the product launch a success. This is not only true about consumer goods, but also true about internet products.

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